WOOGIE WEEKEND
WHEN IT DOUBT, WOOGIE IT OUT
Project dates
April - July 2015 // April - July 2016
Woogie Weekend is an enchanting boutique music festival, produced by Do LaB and inspired by Lightning in a Bottle's iconic Woogie stage, that beckons house and techno lovers to the heart of Southern California for a weekend of music and immersive experiences.
As the Social Media Manager for Woogie Weekend, I played a pivotal role in shaping the festival's digital presence. My responsibilities encompassed the development of comprehensive social media strategies across various platforms, where I expertly deployed engaging content that highlighted the unique identity of this iconic stage-turned-festival. Beyond social media management, I was responsible for customer support through email and direct messages, contributed to the creation of compelling campaign materials, maintained a consistent rhythm of weekly email newsletters sent to an actively engaged subscriber base of over 40,000 individuals, and contributed to the festival's digital written content strategy.
Notable accomplishments
I successfully initiated and grew Woogie Weekend's social media presence from scratch, launching Instagram, Facebook, and Twitter accounts from ground zero and strategically expanding our collective fanbase by an impressive 24,000 followers over a span of two years.
