MONOLINK
HELLO FROM the otherside
Project dates
February 2018 - April 2022
Monolink, the acclaimed German musician, weaves a mesmerizing blend of electronic and acoustic elements, captivating audiences worldwide with his unique soundscapes and soulful vocals.
In my role as the Social Media Manager for Monolink, I orchestrated high-level social media strategies aligned with his distinctive brand and artistic vision. This encompassed seamless coordination with managers, agents, and label representatives for major music releases and tour announcements. Additionally, I meticulously managed monthly content calendars and consistently delivered performance reports, offering valuable insights and actionable recommendations for continuous improvement.
When I initially started collaborating with Monolink, his Instagram followers numbered just over 5,000, while Facebook had around 29,000 followers. By strategically embracing his musician mystique and crafting distinctive content that resonated with his brand, we achieved remarkable growth, collectively increasing his Instagram following to over 200,000 and Facebook to 90,000 during our time working together.
Notable accomplishments
photo by @ericallenphoto