LIGHTNING IN A BOTTLE

THE MOST FUN YOU’LL HAVE IN YOUR ENTIRE LIFE

Project dates
October 2017 - June 2018

Lightning in a Bottle is an immersive music festival and cultural gathering that transcends the boundaries of traditional music events. Located in Southern California, it offers a transformative experience featuring an eclectic lineup of artists, holistic workshops, interactive art installations, and a strong commitment to sustainability.

In my role as Social & Digital Media Manager, I played a pivotal part in shaping the success of Lightning in a Bottle's online presence. This encompassed a wide range of responsibilities, from developing comprehensive social media strategies, overseeing community management, and managing a robust email communication system to collaborating with designers on digital campaign visuals and overseeing a team of support staff and interns. Additionally, I took on the role of coordinating the festival's photo and video team, ensuring that we captured the festival's essence through the creation of shot lists, the management of digital assets, song selection for video content, and post-production direction.

Notable accomplishments

Through a strategic and diligent approach to social media management, Lightning in a Bottle saw an increase of 11,000 new social media fans across all active platforms. My efforts in cultivating a thriving online community were instrumental in achieving this significant milestone, demonstrating the effectiveness of the social media strategies I put in place.