DO LAB AT COACHELLA

Do LaB at Coachella is an immersive music and art experience within the iconic Coachella Valley Music and Arts Festival known for its cutting-edge stage design, vibrant art installations, and electrifying performances.

In my role as Do LaB's Digital & Social Media Manager during the Coachella campaign, I played a pivotal role in crafting and executing comprehensive social media strategies including a multifaceted on-site live coverage campaign that comprised of artist takeovers, real-time content production, captivating surprise guest announcements, and various other engaging initiatives designed to elevate the festival experience. I also assisted with managing a small photo team by creating meticulous shot lists, facilitating key photo opportunities, and efficiently organizing digital assets post-event.