DIRTYBIRD CAMPOUT EAST
THE BIRDS FLOCK TO FLORIDA
Project dates
October 2017 - February 2018
Dirtybird Campout East Coast is a one-of-a-kind music festival experience that combines electronic music, interactive games, and a summer camp atmosphere. Hosted by the renowned Dirtybird Records and innovative production company, Do LaB.
AIn my role as the Social Media Manager for the inaugural festival, I undertook the challenge of crafting compelling social media strategies and content that would resonate with an audience beyond the brand's well-established West Coast base. My tenure in spearheading the festival's Eastern expansion involved the development of a pre-event campaign to introduce this exciting new addition to the Dirtybird brand. Additionally, I orchestrated an intricate on-site live coverage social media campaign, which featured artist takeovers, real-time social content, and thrilling surprise guest announcements, all aimed at engaging our audience and generating buzz.
Beyond these initiatives, I also assumed responsibility for community management on social platforms, closely collaborated with graphic designers to create captivating campaign collateral, maintained a steady cadence of weekly email newsletters sent to an engaged subscriber base exceeding 40,000, and managed the digital written content strategy.
Conducted a meme-maker giveaway that skillfully tapped into the comedic and creative facets of our audience, encouraging them to participate in a lighthearted and engaging manner.
Creative CoNTESTS
Delivered highly engaging real-time Instagram Story coverage that skillfully generated FOMO, offering captivating glimpses of attendees, key participants, and a wide range of activities, all designed to immerse viewers in the vibrant festival experience.
LIVE EVENT COVERAGE
LINEUP ROLLOUT
Executed seamless lineup launches that spanned across multiple platforms, including social media, email, and web.
thumbnail photo by @adamkargenian