DIRTYBIRD CAMPOUT
feels like the first time, every time
Project dates
May 2017 - October 2017
Dirtybird Campout is a lively and distinctive music festival that fuses electronic music with outdoor adventure and creative activities. Hosted by Dirtybird Records, it offers a unique blend of music, games, and communal spirit in a playful summer camp setting.
In my role as Social Media Manager, I was responsible for the development of comprehensive social media strategies spanning various platforms, where I skillfully deployed engaging content that vividly narrated the unique spirit of this boutique event. Beyond social media management, I also took the reins of customer support via email and direct messages, collaborated closely with our design team to create captivating campaign collateral, maintained a rhythm of weekly email newsletters sent to an engaged subscriber base of over 40,000 individuals, as well as contributed largely to the digital written content strategy.
Notable accomplishments
In the face of an unexpected venue and date change, we embarked on an ambitious endeavor to craft a dynamic campaign that not only persevered but thrived. Despite the hurdles we encountered, our relentless efforts culminated in a highly successful outcome, as we not only navigated the transition successfully but also achieved the remarkable feat of selling out the festival.
