DIRTYBIRD CAMPOUT
WHERE EVERYONE’S A WINNER
Project dates
May 2016 - October 2016
Dirtybird Campout is a lively and distinctive music festival that fuses electronic music with outdoor adventure and creative activities. Hosted by Dirtybird Records, it offers a unique blend of music, games, and communal spirit in a playful summer camp setting.
As the Social Media Manager for Dirtybird Campout, I spearheaded comprehensive strategies across various social platforms, expertly deploying engaging content that vividly narrated the tale of this distinctive boutique event. My role extended beyond social media management, encompassing the oversight of customer support via email and direct messages, seamless collaboration with design for campaign collateral creation, and the consistent delivery of weekly email newsletters to an enthusiastic subscriber base exceeding 40,000 and contributed to the festival's digital written content strategy.
Notable accomplishments
Immersed within the vibrant spirit of the Dirtybird community and propelled by content that embraced the brand's distinctive quirks and authenticity, the festival achieved a remarkable milestone by selling out three days before we opened the camp gates.
Camping essentials series, live Q&As, social media takeovers, in-person pop-ups and more.
ARTIST INVOLVEMENT
MEMES ON MEMES
Used in a ticket giveaway to promote the unconventional event in a fresh way.
CONSCIOUS CONTENT
Tips to educate campers about sustainable camping and leaving no trace.
thumbnail photo by @daniel_zetterstrom