LIGHTNING IN A BOTTLE
20 YEARS OF LIGHTNING
Project dates
July 2022 - June 2023
For two decades, Lightning in a Bottle has continued to ignite a profound spark in the hearts of those who embark on its journey. It's a fleeting event, yet a steadfast source of energy within our shared consciousness—a magical realm of creativity where new friendships are kindled and existing bonds are strengthened. The "20 Years of Lightning" campaign is a tribute to the very essence of LIB, as seen through the eyes of those who both experience and shape it.
In my role as Marketing Manager at Hei-Ho, the creative agency behind Lightning in a Bottle, my responsibilities encompassed maintaining a cohesive brand message across various marketing channels, including email, SMS, the website, and social media. I also crafted the overarching email and SMS strategy, directed the social media approach, and curated the festival's in-house photography team.
I aided in the substantial growth of Do LaB's email and SMS list, driving an increase of over 9.5K sign-ups through initiatives I brought to the table. I also orchestrated comprehensive strategies for 30 micro-campaigns, assembled and managed a team of 15 photographers, facilitated mobile push notifications to reach over 15K unique users through the LIB 2023 mobile app, and provided approval for social media copy and content across more than 375 posts.
Notable accomplishments
photo by @helloatlasmedia
Email & SMS strategy
Strategic planning of email and text campaigns, aligned with marketing timeline and business objectives.
Customized copywriting targeting both potential buyers and non-buyers.
Creative asset development in close partnership with graphic designers to ensure visually engaging content.
Improved campaign performance through the implementation of tags, list segmentation, suggested send times, and various optimization techniques.
Media Team Management
Talent scouting, negotiation, and team management for the internal photo team.
Comprehensive master shot list creation and real-time content production.
Efficient management of digital asset intake, organization, and distribution to stakeholders, including press and artists.
photo by @gettiny
Mobile App
Mobile app development and management support for LIB 2023, including UX input for layout and flow.
Comprehensive integration of relevant informational content guides within the app.
Strategic oversight of push notification communication strategy, covering pre-festival, during-festival, and post-festival phases.
thumbnail photo by @gettiny