DO LAB

the beginnings of a doer

Dates
April 2015 - April 2019

Do LaB is an event production company renowned for its boundary-pushing experiences at the intersection of art, music, and culture. Their commitment to fostering community, inspiring creativity, and pushing artistic boundaries has made them a trailblazing force in the live entertainment industry.

At the onset of my career, I joined the Do LaB team as their Social Media Coordinator. In this capacity, I cultivated an enduring social media strategy that seamlessly merged the realms of art, community, culture, and events. My responsibilities included the year-round management of the brand's social media platforms, encompassing the consistent promotion of local events, the creation of engaging short-form cultural highlights, sharing behind-the-scenes footage, curating written blog content, and much more.

Every year since 2004, Do LaB has built an autonomous immersive musical stage environment that thrives within the larger Coachella festival ecosystem. In addition to the ongoing social strategy, I also oversaw the annual Do LaB at Coachella campaign which included on-site interactive ticket giveaways, live artist interactions, calculated surprise guest roll-out plans, and the development of beautiful, high-quality photo & video content.

Exceeding any quantifiable metric, I elevated Do LaB's social media presence to a remarkable level, surpassing its initial state when I took the helm. I had the opportunity to conceptualize and implement ideas in alignment with my personal interests, which in itself is an accomplishment. Leveraging the strong brand identity as my foundation, I executed content strategies that resonated with our audience. As a result, Do LaB's social footprint witnessed a substantial increase, amassing over 80,000 new fans across Instagram, Facebook, and Twitter during my five years as an employee at the company.

Notable accomplishments

TELLING THE DO LAB STORY OVER THE YEARS

An unfiltered glimpse into the magic-making process at Do LaB, including build photos, intricate structure sketches, archival images, heartfelt holiday shoutouts, staff favorites, and a treasure trove of other captivating content that truly brought the essence of Do LaB's creative journey to life.

BEHIND-THE-SCENES

Assisted with the blog strategy and contributed original material encompassing a wide range of topics such as listicles, spotlights on local events, in-depth features, crucial updates, comprehensive music guides, and much more.

BLOG MANAGEMENT

INTERACTIVE IG STORIES

Cultivated a dynamic Instagram Story strategy that evolved over time while continually aligning with the brand's core pillars of music, art, community, and consciousness.

DO LAB AT COACHELLA

EVOLUTION OF ARTIST SOCIAL TAKEOVERS

2016 through 2019

Instagram & Snapchat

Engaging with artists yields exceptional results, creating a deeper connection and fostering success in our collaborative endeavors.

When artists authentically engage online, it not only strengthens their brand but also bolsters our own, forging lasting connections.

From transforming our feed to captivating stories, artist takeovers consistently proved to be instrumental campaign assets year after year.

surprise guest announcements

ON-SITE INTERACTIVE TICKET GIVEAWAYS

2015 through 2019

Instagram & Snapchat

Coachella weekends become a cross-promotional platform for Lightning in a Bottle, featuring enticing ticket giveaways to engage attendees.

Diverse initiatives and coveted prizes captivate our audience, generating anticipation for LIB the following month, enhancing brand engagement and participation.

Our giveaways included hashtag entries, creative sweepstakes, flash giveaways, scavenger hunts, and trivia contests.